Blog#6

What do you think? Discuss product placement in TV shows and movies as an effective/ineffective means of advertising, especially to teenagers.

I think product placement in TV shows and movies is the most effect means of advertising. Everyone I know either turns the channel when the commercials come on or gets up to use the restroom or grab a snack. No one really watches the advertisements that are there between the show. However, people pay close attention to their show, and usually idolize the people that are on it. I know on some of the shows I watch, I may see one of the actresses wearing something I like, when I see the logo, I know where I could go get it. It is a subtle type of advertising that doesn't force anything on you and is directed at the type of people that would be interested in the product. I know that my brother watches 24 and when he sees some of their technology he thinks it is really interesting, and wants to get it. I think that if advertising wanted to make it worth their buck they should show their products in the TV shows or movies, and then have a commercial following it, to enforce the product. I believe that product placement in TV shows and movies is the most effective way to reach the people who are truly interested or may be interested in the product. Commercials are out of date now, especially with the Tv-o's and all the technology that we have to fast forward through the commercials to be more efficient.