What do you think? Discuss product placement in TV shows and movies as an effective/ineffective means of advertising, especially to teenagers.
I think product placement in TV shows and movies is the most effect means of advertising. Everyone I know either turns the channel when the commercials come on or gets up to use the restroom or grab a snack. No one really watches the advertisements that are there between the show. However, people pay close attention to their show, and usually idolize the people that are on it. I know on some of the shows I watch, I may see one of the actresses wearing something I like, when I see the logo, I know where I could go get it. It is a subtle type of advertising that doesn't force anything on you and is directed at the type of people that would be interested in the product. I know that my brother watches 24 and when he sees some of their technology he thinks it is really interesting, and wants to get it. I think that if advertising wanted to make it worth their buck they should show their products in the TV shows or movies, and then have a commercial following it, to enforce the product. I believe that product placement in TV shows and movies is the most effective way to reach the people who are truly interested or may be interested in the product. Commercials are out of date now, especially with the Tv-o's and all the technology that we have to fast forward through the commercials to be more efficient.
Wednesday, March 18, 2009
Thursday, March 12, 2009
Blog #5
As you spend time online--checking your email, looking at Facebook/MySpace, randomly surfing the web--observe the ads on various sites. What do you notice about the different types of ads? How do these differ from print/TV ads? How are they either more or less effective than the more traditional ads that we're analyzing in class. Blog about your observations!
The internet has many different types of ads. Most of them that I noticed were either pop ups or laying across the top part of the screen. I never saw the same ad twice and a lot of them did not pertain to me. The internet ads differ from print/TV ads because most of the internet I saw were like you were the 1,000th visiter, so you win a free computer or something like that. TV ads are more a long the lines of order within the next 15 seconds and we will double your order. Print ads are more informative and to let you know that the product is actually out there. I think the pop up ads are somewhat more effective because you have to look at it in order to close the ad. When it comes to the TV, you can just shut it off, or turn the channel. In print ads you can just turn the page or look right past it, they are usually not as colorful too. Some of the ads I saw on facebook did not pertain to me, and I think this is because facebook reaches such a large age range it is hard for them to hit every target market. Overall, the internet ads, I believe, are more effective and can reach a larger group of people.
The internet has many different types of ads. Most of them that I noticed were either pop ups or laying across the top part of the screen. I never saw the same ad twice and a lot of them did not pertain to me. The internet ads differ from print/TV ads because most of the internet I saw were like you were the 1,000th visiter, so you win a free computer or something like that. TV ads are more a long the lines of order within the next 15 seconds and we will double your order. Print ads are more informative and to let you know that the product is actually out there. I think the pop up ads are somewhat more effective because you have to look at it in order to close the ad. When it comes to the TV, you can just shut it off, or turn the channel. In print ads you can just turn the page or look right past it, they are usually not as colorful too. Some of the ads I saw on facebook did not pertain to me, and I think this is because facebook reaches such a large age range it is hard for them to hit every target market. Overall, the internet ads, I believe, are more effective and can reach a larger group of people.
Subscribe to:
Comments (Atom)