The nature of television is changing. The advent of DVRs and TiVo, along with the wide-spread use of the internet, has impacted programming content and styles.
Ever the innovator, FOX network is trying to keep advertisers and consumers connected. Their new shows Dollhouse and Fringe now tell the viewer whether the commercial break will last 60 or 90 seconds. The hope is that viewers will choose to "stay put" through the shorter break, thus viewing the commercials. This is merely one example of how programming is adapting in light of the changing technology.
Reflect on what else is happening or might happen as the networks attempt to stay relevant in the new millennium.
There are a number of new forms of technology that allow people to zip over commercials during their favorite shows. This is causing a problem in the television market because those commercials are what pay for the variety of shows we see everyday. However, I believe that TV networks will find new ways for advertising to keep earning profits. First of all, they are starting to use more product placements within the show itself. This can be a good use of advertisement because people intensely watch the shows so they will see the product being used rather than shown off like in a usual commercial. I believe sometime in the near future they may be able to block you from skipping the commercials or have them more often so people wont skip them because they will be so short. There will be some sort of new innovation that will be a new form of advertisement which may be more entertaining. Somehow networks will find a way to keep viewers interested in commercials or at least viewing them to be able to keep the television market in cycle.
There are a number of new forms of technology that allow people to zip over commercials during their favorite shows. This is causing a problem in the television market because those commercials are what pay for the variety of shows we see everyday. However, I believe that TV networks will find new ways for advertising to keep earning profits. First of all, they are starting to use more product placements within the show itself. This can be a good use of advertisement because people intensely watch the shows so they will see the product being used rather than shown off like in a usual commercial. I believe sometime in the near future they may be able to block you from skipping the commercials or have them more often so people wont skip them because they will be so short. There will be some sort of new innovation that will be a new form of advertisement which may be more entertaining. Somehow networks will find a way to keep viewers interested in commercials or at least viewing them to be able to keep the television market in cycle.
