Blog #5

As you spend time online--checking your email, looking at Facebook/MySpace, randomly surfing the web--observe the ads on various sites. What do you notice about the different types of ads? How do these differ from print/TV ads? How are they either more or less effective than the more traditional ads that we're analyzing in class. Blog about your observations!

The internet has many different types of ads. Most of them that I noticed were either pop ups or laying across the top part of the screen. I never saw the same ad twice and a lot of them did not pertain to me. The internet ads differ from print/TV ads because most of the internet I saw were like you were the 1,000th visiter, so you win a free computer or something like that. TV ads are more a long the lines of order within the next 15 seconds and we will double your order. Print ads are more informative and to let you know that the product is actually out there. I think the pop up ads are somewhat more effective because you have to look at it in order to close the ad. When it comes to the TV, you can just shut it off, or turn the channel. In print ads you can just turn the page or look right past it, they are usually not as colorful too. Some of the ads I saw on facebook did not pertain to me, and I think this is because facebook reaches such a large age range it is hard for them to hit every target market. Overall, the internet ads, I believe, are more effective and can reach a larger group of people.